Deako, founded in 2014 by Derek Richardson, is a startup that specializes in smart lighting solutions designed for modern homes. The company operates in the smart home technology market, providing innovative lighting products that combine automation with ease of use. Deako's primary clients include homeowners, builders, and remodelers who seek to incorporate smart lighting without the usual complexities and high costs associated with installation and maintenance.

Deako's product lineup includes smart light switches, dimmers, and plugs that can be easily installed by anyone, making smart lighting accessible to a broader audience. These products offer features such as motion detection, remote control, and customizable schedules, enhancing both convenience and energy efficiency. For instance, the Deako Smart Switch allows users to control lighting through WiFi, set timers, and create specific lighting scenes to suit different moods and activities.

The company operates on a direct-to-consumer business model, selling its products through its website and other online platforms. Deako generates revenue by selling its smart lighting products and potentially through after-sales services and support. The company aims to simplify smart home technology, making it more appealing and practical for everyday use.

In summary, Deako is revolutionizing the smart home lighting market by offering user-friendly, customizable, and energy-efficient lighting solutions. The company's innovative approach addresses the common pain points of high costs and installation complexities, making smart lighting more accessible to a wider audience.

Keywords: smart lighting, automation, energy-efficient, customizable, user-friendly, WiFi-enabled, direct-to-consumer, home technology, motion detection, remote control.