D2L, short for Desire2Learn, is a company that specializes in online teaching and learning solutions. Their flagship product, Brightspace LMS (Learning Management System), is designed to transform the way education is delivered across various sectors. With over 15 million users globally, D2L serves a diverse range of clients including K-12 schools, higher education institutions, and corporate organizations.

The market D2L operates in is the educational technology (EdTech) sector, which focuses on leveraging technology to enhance learning experiences. This market is rapidly growing as more institutions and companies recognize the benefits of digital learning platforms.

D2L's business model revolves around providing a subscription-based service for its Brightspace platform. Clients pay a recurring fee to access the platform and its various features, which include tools for course management, performance tracking, and student engagement. Additionally, D2L offers various add-ons and services that clients can purchase to further customize their learning environments.

The company makes money through these subscription fees and additional service charges. By continuously updating and improving their platform, D2L ensures that their clients receive value, which in turn helps retain existing customers and attract new ones.

In summary, D2L is a key player in the EdTech market, offering a comprehensive online learning platform that caters to educational institutions and corporate clients. Their subscription-based model and focus on continuous improvement help them maintain a strong presence in the industry.

Keywords: EdTech, online learning, Brightspace LMS, K-12, higher education, corporate training, subscription service, digital education, performance tracking, student engagement.