Core
Core is a meditation experience and personalized wellness company.
| Date | Investors | Amount | Round |
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| - | investor investor investor | €0.0 | round |
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| N/A | €0.0 | round | |
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| Total Funding | 000k | ||
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Core, operating under the domain hellocore.com, is a mental wellness company established in 2016 by co-founders Sarah McDevitt and Brian Bolze. McDevitt, who serves as the CEO, previously worked as an Engineering Program Manager at Microsoft and holds degrees from NYU in Math and Computer Science and a Master's from Stanford University in Learning, Design & Technology. Her inspiration for Core stemmed from her personal experiences with anxiety and her observations of students struggling with stress, leading her to explore meditation as a solution. Bolze, the technical co-founder, has a background in Electrical Engineering and Computer Science from Duke and a Master's in Management Science & Engineering from Stanford.
The company's principal offering is the Core Meditation Trainer, a handheld device that utilizes biofeedback to facilitate meditation practice. This device tracks the user's heart rate and stress levels, employing gentle vibrations to guide breathing and help improve focus. The hardware is integrated with a companion mobile application that records user progress and provides access to a library of guided meditations, soundscapes, and breath training sessions for premium subscribers. This business model combines the one-time sale of the physical device with recurring revenue from premium content subscriptions.
Core's market position is within the consumer electronics and application software sectors, specifically targeting the growing mental and holistic wellness space. The company aims to make meditation more accessible and data-driven for a broad audience, from elite athletes to individuals seeking to manage daily stress. In July 2021, Core was acquired by Hyperice, a leader in recovery technology. This strategic acquisition allowed Hyperice to expand into the mental wellness category, creating a new Mind Technology Division headed by McDevitt, with Bolze joining as Director of Software Engineering, Mind Technologies.
Keywords: Core, hellocore.com, Sarah McDevitt, Brian Bolze, Hyperice, mental wellness, meditation device, Core Meditation Trainer, biofeedback, stress management, guided meditation, mindfulness app, consumer electronics, health technology, wellness technology, heart rate variability, breath training, handheld device, acquired startup