Cooler Screens operates in the retail technology market, providing a unique digital advertising platform that transforms traditional cooler doors in retail stores into interactive, digital screens. This innovative technology allows brands to engage directly with consumers at the point of purchase, driving sales and enhancing brand recognition.

The company's clients are primarily brands that sell products in retail stores, particularly those that require refrigeration. By leveraging Cooler Screens' technology, these brands can deliver targeted content to shoppers, increasing the likelihood of purchase. The company's platform is designed to respect consumer privacy, not collecting or using any personally identifiable information.

Cooler Screens' business model is based on providing this advertising platform to brands. The company generates revenue by charging brands for the opportunity to advertise on their digital screens. This model has proven to be effective, with brands reportedly achieving a 5-8% incremental sales lift through the use of the platform.

In summary, Cooler Screens is a retail technology company that provides a unique, privacy-respecting advertising platform for brands, driving sales and enhancing brand recognition at the point of purchase.

Keywords: Retail Technology, Digital Advertising, Point of Purchase, Brand Engagement, Consumer Privacy, Incremental Sales Lift, Brand Recognition, Interactive Screens, Targeted Content, Advertising Platform.