CONTXTFUL

CONTXTFUL Technologies Inc. is a Montreal-based ad-tech company, established in 2018, that operates on a SaaS model to address the evolving landscape of digital advertising with a focus on user privacy. The firm was co-founded by Guillaume Bouchard, who serves as CEO, and Alexandre Desilets-Benoit, the Chief Technology Officer. Bouchard brings extensive entrepreneurial experience, having previously founded and sold a digital performance agency to Dentsu Aegis Network. His journey with CONTXTFUL was driven by a desire to create a more ethical and transparent marketing environment, distinct from the data-handling practices of major tech platforms.

The company's core business revolves around its proprietary "Receptivity" platform, an attention metric designed to qualify digital ad inventory in real-time. CONTXTFUL serves a client base of publishers, advertisers, media buyers, and Supply-Side Platforms (SSPs). The business model enables publishers to better monetize their premium ad inventory by identifying the most attentive user moments, while allowing advertisers to purchase pre-qualified receptive impressions, thereby improving campaign performance and return on investment. For instance, agencies that focus on buying these attentive moments have reported media result amplifications exceeding 20%.

The Receptivity platform utilizes artificial intelligence and machine learning to analyze non-private data from a phone's motion sensors, such as the gyroscope and accelerometer. By detecting micro-patterns in user interactions—like scrolling, clicks, and device motion—it assesses a user's state of attention just before a bid request is made. This process is designed to be fully compliant with privacy regulations like GDPR and CCPA, as it does not collect personal information, use cookies, or track users with identifiers. The technology can differentiate between an engaged user and an inattentive one, helping to filter out bots and non-valuable impressions. In addition to its measurement capabilities, CONTXTFUL is developing the Receptivity Exchange, a marketplace for transacting based on the currency of attention.

Since its founding, the company has secured $3.9 million in seed funding over two rounds. The first round in January 2020 raised $2 million, and a subsequent round in April 2025 brought in another $1.9 million, led by NJP Ventures. These funds are allocated to enhancing the Receptivity platform, scaling operations, and expanding its market reach.

Keywords: attention metric, ad tech, digital advertising, user receptivity, contextual intelligence, SaaS, privacy-first advertising, programmatic advertising, media monetization, ad inventory valuation, campaign performance, AI in advertising, machine learning, mobile advertising, viewability, ad engagement, real-time bidding, cookieless advertising, digital media buying, Receptivity platform