CoCubes.com
Connecting . Colleges . Companies - CoCubes.com.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
CoCubes.com operates as an online assessment and hiring platform, functioning as a key intermediary between educational institutions, job-seeking candidates, and corporate recruiters. The company was established in August 2007 by Harpreet Singh Grover and Vibhore Goyal, both alumni of IIT. Their journey involved navigating significant challenges, which they later documented in a book titled 'Let's Build a Company', to share their experiences with other entrepreneurs. The name "CoCubes" is derived from the concept of connecting colleges and companies.
The firm's business model is centered on providing a Software as a Service (SaaS) platform for online assessments. This platform serves a tripartite market. For corporate clients, it offers a pre-assessed talent pool, which streamlines the initial stages of the recruitment process by filtering candidates based on specific skill sets and job profiles. For educational institutes, it provides tools to manage the entire student journey from admissions to placements. For candidates, typically final-year engineering and MBA students, it offers a gateway to job opportunities through a standardized employability assessment. Revenue is generated by providing these assessment solutions to corporations and educational institutions.
The core service is the CoCubes assessment, a scientifically designed test administered in a proctored environment to evaluate a candidate's employability skills. The assessment covers a range of modules including aptitude, technical domain knowledge (such as computer science, mechanical engineering, finance, and marketing), and personality traits. The platform's assessment engine is scalable, capable of handling tens of thousands of simultaneous tests, and provides instant scoring and detailed analytics to recruiters. This allows companies to significantly reduce the time and effort in their hiring cycle. Candidates receive a detailed report card with their scores and an analysis of their strengths and weaknesses, which helps them understand their job-readiness for various roles.
A significant milestone in the company's history was its acquisition by Aon Hewitt, a global professional services firm, in November 2016. The all-cash deal was valued in the range of INR 70-80 crore. The acquisition was a strategic move for Aon Hewitt to expand its assessment portfolio into the entry-level hiring market in India. Following the acquisition, CoCubes became part of Aon's Assessment Solutions, and the founders, Harpreet Singh Grover and Vibhore Goyal, continued to lead the business as a separate practice line within Aon's structure. This integration allowed CoCubes to leverage Aon's global reach and add millions of assessments to Aon's existing portfolio. Keywords: online assessment, hiring platform, employability test, recruitment technology, campus hiring, talent measurement, pre-hiring assessment, candidate screening, job placement, skill evaluation, entry-level jobs, student assessment, corporate recruiting, Aon's Assessment Solutions, SaaS, human capital services, proctored exams, technical assessment, MBA hiring, engineering recruitment, job-readiness, Vibhore Goyal, Harpreet Singh Grover
