Cloud4Wi

Founded in 2014 by Andrea Calcagno and Davide Quadrini, Cloud4Wi operates as a business-to-business firm that assists enterprises in leveraging their physical locations. The company's core offering is an AI-first, cloud-based platform that provides clients with tools to manage guest WiFi, gather customer data, and deliver location-aware digital experiences. The founders identified a market need for a solution that could transform on-site WiFi from a simple amenity into a strategic asset for driving business outcomes. CEO Andrea Calcagno began his career at Telecom Italia Labs, where he was involved in research and development on mobile access networks and obtained international patents. This background in telecommunications engineering informs the company's focus on robust connectivity solutions.

Cloud4Wi serves a diverse client base across sectors such as retail, restaurants, shopping centers, transportation, and hospitality. Its business model is subscription-based, with pricing tailored to the number of locations and specific features required by each enterprise. This approach allows companies to pay for the precise functionality they need. The platform turns guest WiFi into a marketing and analytics tool by capturing first-party data through customizable captive portals when customers log in to the network. This data collection is consent-based, respecting user privacy. The gathered information allows businesses to build detailed customer profiles and segment their audience based on behaviors like visit frequency and dwell time.

The company's product suite is designed to convert WiFi from a cost center into a source of actionable business intelligence. Key features include secure WiFi access with various onboarding options like Passpoint and WBA OpenRoaming, real-time location services, and location analytics. The platform's analytics capabilities provide insights into customer behavior, such as foot traffic patterns and in-store movements, which help businesses make informed decisions. Through APIs and connectors, the system integrates with existing enterprise workflows. In July 2025, Cloud4Wi announced a strategic shift to an AI-first model, introducing an AI assistant named Hedy to further enhance its data analysis and customer engagement capabilities. To date, the company has raised a total of $18 million in funding and has made strategic acquisitions, including GeoUniq and WiTech SpA, to bolster its technological capabilities and market presence.

Keywords: location analytics, guest WiFi, customer engagement, retail tech, marketing automation, location-based marketing, first-party data, captive portal, customer insights, business intelligence, WiFi monetization, enterprise WiFi, location-aware experiences, real-time location services, Passpoint, WBA OpenRoaming, customer data platform, personalized marketing, data-driven marketing, retail analytics, in-store analytics