ChargeAfter is a financial technology startup that operates in the consumer financing market. Its primary service is a point-of-sale (POS) financing platform that allows businesses to offer their customers personalized financing options at the time of purchase. This can be done in-store, online, or anywhere else the customer chooses to shop.

The platform is designed to be flexible and easy to use, allowing businesses to add any lender they choose. This means businesses can tailor their financing options to best suit their brand and customer base. The platform also includes a white-label financing option for financial institutions, allowing them to create, manage, and distribute consumer financing products at scale.

ChargeAfter's business model is based on providing a seamless lending experience that increases approval rates and reduces the pain of integration. By matching customers with multiple lenders through a single application, ChargeAfter aims to increase the likelihood of approval and make the financing process more efficient and user-friendly.

The company serves a broad range of clients, including both businesses looking to offer financing options and financial institutions seeking to distribute their products more effectively. ChargeAfter has reported high approval rates and significant increases in financing applications for its clients, indicating strong market demand for its services.

In terms of revenue, ChargeAfter likely makes money by charging businesses and financial institutions for access to its platform. The exact pricing model is not specified, but it could involve a subscription fee, a commission on successful loans, or a combination of both.

Keywords: Point-of-Sale Financing, Consumer Financing, Multi-Lender Platform, Financial Technology, Embedded Lending, Personalized Financing, White-Label Financing, Seamless Lending Experience, Increased Approval Rates, Financial Institutions.