Cera Care is a UK-based startup that operates in the healthcare sector, specifically focusing on home care services. The company has developed a Carer app that enables caregivers to record visit reports efficiently, allowing them more time to engage with their patients. This technology has led to a 52% reduction in hospitalisations and generates well-being alerts that help carers respond faster with the right care plan actions.

Cera Care's business model is centered around providing training and career progression opportunities for caregivers. The training is tailor-made according to the caregiver's experience and is delivered face-to-face, from practical 2-day courses to guided e-learning sessions. The company also offers a clear career progression path, with opportunities to advance into care coordination, operational management, and training positions.

The company's revenue is likely generated through the services provided by the caregivers and possibly through partnerships with healthcare institutions. The clients served by Cera Care are primarily individuals in need of home care services, which could range from the elderly to those recovering from surgeries or illnesses.

To join Cera Care, potential caregivers can apply directly through the company's website. The application process is straightforward, with no CV required, and interviews can be booked within minutes if a job match is found.

In summary, Cera Care is a healthcare startup that leverages digital technology to improve home care services, providing training and career progression opportunities for caregivers and better care for patients.

Keywords: Healthcare, Home Care, Digital Technology, Caregivers, Training, Career Progression, Patient Care, Well-being Alerts, Hospitalisation Reduction, Tailor-made Training.