Care/of is a health and wellness startup that specializes in personalized vitamins and supplements. The company operates in the health and wellness market, targeting individuals who are looking to improve their health through tailored nutritional support. Care/of serves a broad range of clients, from health-conscious individuals to those with specific dietary needs or health goals.

The business model of Care/of is centered around personalization and subscription services. Customers begin by taking an online quiz that assesses their health goals, dietary preferences, and lifestyle. Based on the results, Care/of provides a customized recommendation for vitamins, supplements, and other health products. These personalized products are then shipped directly to the customer's door each month, ensuring a consistent and convenient supply.

Care/of makes money primarily through its subscription service. Customers pay a monthly fee for their personalized vitamin and supplement packs. The company also offers one-time purchases of individual products through its online store. Additionally, Care/of has developed a mobile app that helps users track their supplement intake, learn about the benefits of their chosen products, and receive updated recommendations as their health needs change.

The company emphasizes transparency and scientific backing for its products. Care/of promises to provide honest guidance, showing customers the research behind each supplement and being clear about the level of scientific evidence supporting it. This approach builds trust and encourages long-term customer relationships.

In summary, Care/of is a health and wellness startup that offers personalized vitamins and supplements through a subscription model, targeting individuals looking for tailored nutritional support. The company operates in the health and wellness market and makes money through monthly subscriptions and one-time product sales.

Keywords: personalized vitamins, supplements, health goals, subscription service, dietary needs, online quiz, monthly delivery, transparency, scientific backing, mobile app.