Bloom is an innovative startup that has developed the world's first interactive, self-guided video app for therapy. The company offers an extensive and ever-growing library of over 700 sessions that cover a wide range of mental health topics, from burnout and anxiety to confidence, self-esteem, inspiration, and motivation. Bloom's primary aim is to empower individuals to take control of their mental health by providing tools and exercises based on Cognitive Behavioral Therapy (CBT). This approach allows users to become their own therapists, fostering healthier thinking and feeling patterns.

Bloom serves a diverse clientele, including individuals seeking to improve their mental health and organizations looking to support their employees' well-being. The company operates in the mental health and wellness market, which has seen significant growth as more people recognize the importance of mental health care.

The business model of Bloom is subscription-based. Users can access a variety of free content, but for full access to the extensive library and personalized programs, they need to subscribe to a paid plan. This model ensures a steady stream of recurring revenue, which is crucial for the company's sustainability and growth. Additionally, Bloom offers partnerships for content creation on platforms like TikTok, Snapchat, and Reels, which can further enhance its revenue streams and market reach.

Bloom makes money primarily through its subscription fees. By offering a tiered subscription model, the company can cater to different user needs and budgets. The app also measures users' mental health progress through a feature called the Bloom Score, which helps users track their improvements over time.

In summary, Bloom is a pioneering mental health app that leverages interactive video sessions to help users manage and improve their mental health. It serves both individual users and organizations, operates in the mental health and wellness market, and generates revenue through a subscription-based model.

Keywords: mental health, therapy app, self-guided, CBT, subscription, burnout, anxiety, confidence, personalized programs, wellness.