Baozun Commerce
End-to-end brand e-commerce solutions for the Chinese market.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | N/A | IPO | |
| Total Funding | 000k | ||
| CNY | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 22 % | 6 % | (11 %) | 5 % | 7 % | 3 % | 3 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 7 % | 1 % | 1 % | 2 % | 2 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 5 % | (2 %) | (8 %) | (3 %) | (2 %) | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Equity research estimates
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Baozun Inc. is a digital commerce enabler and brand e-commerce service provider in China, founded in 2007 by Vincent Wenbin Qiu and Junhua Wu. Headquartered in Shanghai, the company offers comprehensive, end-to-end e-commerce solutions for global brands looking to enter or expand their presence in the Chinese market. Qiu, the Chairman and CEO, has a background in supply chain management solutions, while Wu, the Chief Strategy Officer, has experience in IT management within large consumer groups.
The company's business model is centered on providing a complete suite of services that cover the entire e-commerce value chain. This includes IT infrastructure setup, online store design and operation, digital marketing, customer service, and warehousing and fulfillment. Baozun's revenue is generated through a mix of service fees and sales commissions based on the transaction volumes of the brands it manages. The company serves a wide range of industries, including apparel, electronics, beauty, and automotive. It has established key partnerships with major Chinese e-commerce platforms like Tmall and JD.com.
Baozun has expanded its operations through strategic acquisitions and organic growth. A significant milestone was its initial public offering on the NASDAQ in 2015, followed by a dual primary listing on the Hong Kong Stock Exchange. In a major move to bolster its capabilities, Baozun acquired Gap's Greater China operations in early 2023, integrating it into a new business line called Baozun Brand Management (BBM). This acquisition is part of a broader strategy to evolve into a technology-driven, omni-channel commerce player. The company operates three main business lines: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), serving over 490 brands.
Keywords: China e-commerce, brand management, digital marketing, supply chain management, omni-channel retail, IT solutions, online store operations, warehousing, fulfillment services, cross-border e-commerce, Tmall partner, JD.com partner, brand strategy, customer service, digital commerce, retail technology, Asia market entry, logistics, brand building, Gap Greater China
Tech stack
Investments by Baozun Commerce
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