Baichebao

Baichebao

Automotive MCN and after-sales service technology platform.

HQ location
Haidian, China
Launch date
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investor investor

€0.0

round
investor

€0.0

round

$6.4m

Series A
Total Funding000k
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Beijing Baichebao Technology Co., Ltd. is a technology company operating in the automotive sector, initially founded in 2013 as a car question-and-answer service and a crowdsourcing platform for maintenance technicians. The company has since evolved and now describes itself as a leading automotive Multi-Channel Network (MCN) in China alongside its technician and owner services.

The company's business is structured around several key offerings. 'Baichebao MCN' manages a large network of automotive content creators and influencers, with a reported global fan base of over 350 million, generating content for platforms like Douyin, Kuaishou, and WeChat Video Accounts. This division provides marketing and advertising services for brands looking to reach a domestic and international automotive audience. Another core service, 'Auto Master', connects car owners with over 250,000 repair technicians for professional advice and solutions, having provided over 230 million Q&A sessions. This platform serves both car owners seeking assistance and technicians seeking knowledge sharing, remote diagnostics, and employment opportunities.

Leveraging its extensive data from real-world maintenance cases, the company has developed 'AutoMasterGPT', a proprietary large language model for the automotive industry. This AI provides instant, 24/7 intelligent consulting for car owners and diagnostic suggestions for technicians. Furthermore, the company engages in vocational education through 'Auto Master Training', an integrated platform offering courses on new energy vehicle (NEV) repair to build up the talent pool for the NEV aftermarket.

Keywords: automotive MCN, auto repair, technician crowdsourcing, automotive content, digital marketing, car maintenance, after-sales service, AutoMasterGPT, automotive AI, vehicle diagnostics, new energy vehicles, technical training, Q&A platform, influencer marketing, automotive technology, China

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