Augeo Marketing

Augeo operates as a global enterprise engagement and loyalty platform provider, tracing its origins back to 1999. It was founded by David Kristal, who currently serves as CEO and Co-Chairman. The company emerged from an effort to innovate his family's restaurant business, initially by creating a buying program for independent restaurants to better compete with national chains. This evolved into a platform-based loyalty solution for the hospitality industry and has since expanded significantly. David Kristal, an alumnus of the University of Minnesota's Carlson School of Management and Stanford Law School, applied his entrepreneurial spirit and legal background to transform the family enterprise into its current form.

The company's business model is centered on providing data-driven, platform-based solutions that enhance engagement and foster loyalty among employees, customers, and members. Augeo serves a diverse client base that includes over 100 Fortune 500 companies across more than 20 industries, with a reach extending to over 185 countries. Revenue is generated by developing and managing these comprehensive loyalty and engagement programs, which include solutions for workplace recognition, customer loyalty, social media activation, and experiential events. The company employs a growth strategy that includes both organic expansion and strategic acquisitions, having acquired multiple companies to enhance its technological capabilities and market presence, such as Brand Networks and Performance Plus Marketing.

Augeo's service offerings are extensive, operating through distinct brands like Augeo Workplace, Augeo Experience, Augeo Rewards, BN (Brand Networks), and Kigo. Its core platforms provide customized loyalty programs with features like rule-based point systems and extensive rewards catalogs. For employee engagement, solutions integrate with existing workplace communication tools like Slack and Microsoft Teams to facilitate peer-to-peer recognition and celebrate milestones. In the customer loyalty space, Augeo offers social activation services that use AI to optimize media buying and amplify brand advocacy. The company has also entered the digital asset space with Kigo, a platform that tokenizes rewards and offers, enabling them to be shared or gifted, thereby creating new channels for customer acquisition and brand engagement.

Keywords: engagement platform, loyalty programs, employee recognition, customer rewards, David Kristal, incentive solutions, B2B marketing, rewards technology, social media activation, experiential marketing, channel incentives, member benefits, digital rewards, data-driven marketing, brand advocacy, tokenized loyalty, Kigo, Brand Networks, corporate events, employee engagement solutions, sales incentives, consumer loyalty, loyalty management, customer experience, HR technology