Arya.ag

In 2013, Prasanna Rao, Anand Chandra, and Chattanathan Devarajan saw a foundational problem in India's agricultural sector. Farmers and food grain producers were disconnected from markets and lacked access to essential financial and storage services. This inefficiency created a gap, and the founders decided to build a bridge. They established Arya.ag, an agritech platform designed to digitize the post-harvest ecosystem. The company started by focusing on professional warehousing and warehouse receipt financing, providing a secure place for farmers to store their produce and get loans against it. This initial focus addressed a critical pain point in the agricultural value chain. Arya.ag then expanded its services to create an integrated platform. It layered on digital lending, connecting farmers and farmer producer organizations with financial institutions. It also built a marketplace, linking the sellers of commodities directly with buyers, creating more transparent and efficient transactions. By integrating storage, financing, and a marketplace, Arya.ag created a comprehensive digital ecosystem for the agriculture trade. A significant milestone in the company's journey came in December 2021 when it raised $60 million in a Series C funding round. This investment, co-led by Asia Impact SA and Lightrock India, was a strong vote of confidence in Arya.ag's model and its potential to transform India's agricultural landscape. The funding was earmarked to further expand its services and reach more users across the country. Today, Arya.ag stands as a key player in India's agritech space, demonstrating how technology can bring efficiency and transparency to one of the world's oldest industries.