Archive.ai

Archive Technologies, Inc., operating as Archive.ai, provides an AI-first influencer marketing platform designed for e-commerce brands. The company was founded in 2021 by Paul Benigeri and Geoffrey Woo. Benigeri, the CEO, holds a computer science degree from Stanford and previously served as VP of Growth and Engineering at a food and beverage startup, where he experienced firsthand the inefficiencies of manually managing influencer content. This experience directly inspired the creation of Archive, aiming to automate the laborious process of tracking and managing user-generated content (UGC). His co-founder, Geoffrey Woo, serves as Chairman and also comes from an e-commerce background.

The company's core business revolves around providing software-as-a-service (SaaS) solutions that help brands manage and leverage their digital communities and influencer marketing efforts. The platform automatically tracks and saves all tagged content from social media platforms like Instagram and TikTok, eliminating the need for manual screenshotting and organizing. This is particularly beneficial for tracking short-form video content, a capability where previous platforms were lacking. Clients range from mid-market brands to large enterprise companies, including names like Allbirds, Quest, and Hexclad.

Archive.ai's product suite offers a range of features designed to streamline marketing workflows. These include social listening, automated campaign tracking, an AI-powered search engine for finding specific user-generated content, and tools for competitor analysis. A key feature is the ability to create shoppable UGC feeds that can be embedded on a brand's e-commerce site, which has been shown to increase conversion rates by showcasing authentic customer content. The platform also generates detailed reports on influencer metrics, saving marketing teams significant time. By automating content management, brands like She's Birdie have reported saving over $10,000 per month in content creation fees.

Since its inception during the COVID-19 pandemic, the company has seen substantial growth, achieving a $100 million valuation within 18 months. Archive has successfully raised a total of $54 million through multiple funding rounds. Notable financing includes an $8 million seed round in January 2022, a $15 million Series A in December 2022, and a $30 million Series B in February 2025, with participation from investors such as Lightspeed Venture Partners, Bain Capital Ventures, and Energize Capital.

Keywords: influencer marketing, user-generated content, UGC management, social media marketing, e-commerce marketing, SaaS, community marketing, content automation, creator search, social listening, digital marketing tools, brand marketing, short-form video marketing, AI marketing, customer content, shoppable feeds, marketing analytics, e-commerce automation, Paul Benigeri, Geoffrey Woo