Archive is a startup that operates in the resale industry, specifically focusing on partnering with brands to create unique and profitable resale businesses. The company's primary clientele includes global brands looking to venture into the resale market. Archive's business model is centered around the concept of 'recommerce', a term used to describe the process of selling used or previously owned goods.

Archive's team has successfully launched and scaled circular business models for over 40 leading global brands. They offer a suite of products that allow brands to establish an omnichannel resale business, which means they can sell their products across multiple platforms, both online and offline. This setup is designed to grow and scale over time, providing a sustainable and profitable business model for their clients.

The company's services have proven to be beneficial for brands in several ways. They help brands generate incremental revenue, foster customer loyalty, and attract new customers. Archive's data suggests that resale customers have a higher lifetime value (LTV), meaning they are likely to spend more money with the brand over time. Additionally, sellers often spend twice their resale credit directly with the brand.

Archive's resale model also appeals to an eco-conscious or price-sensitive audience, as buying used products reduces CO2e impact by 82% and reduces landfill accrual. This aligns with the growing trend of sustainability and conscious consumerism.

In conclusion, Archive is a promising startup that offers innovative solutions for brands to tap into the lucrative resale market, while also promoting sustainability.

Keywords: Resale, Recommerce, Global Brands, Omnichannel Resale Business, Incremental Revenue, Customer Loyalty, New Customer Acquisition, High Lifetime Value (LTV), Sustainability, Conscious Consumerism.