Appliedgroup Nordic
closedE-commerce loyalty program.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
€300k | Early VC | ||
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2018 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 474 % | (18 %) |
| EBITDA | 0000 | 0000 | 0000 |
| % EBITDA margin | - | (31 %) | (72 %) |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | (6 %) | (28 %) | (89 %) |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Based in Sweden, Appliedgroup Nordic AB, which also operates under the name Applied Loyalty, was established in 2016 by co-founders Johan Wikström, Julia Wikström, and Thomas Jonasson. The firm operates in the customer loyalty management sector, providing a specialized software-as-a-service (SaaS) platform tailored for e-commerce clients. The company's market approach is to equip online retailers with tools to enhance customer retention and thereby decrease customer acquisition costs.
The company's key offering is a cloud-based loyalty platform that analyzes consumer behavior across social media and e-commerce websites. This system provides client businesses with detailed customer profiles, which include behavioral data, transaction histories, and personal preferences. By leveraging this data, e-retailers can create and deploy personalized benefits, gamified mobile solutions, and targeted discounts to foster loyalty. This data-driven approach allows for the optimization of loyalty programs to better suit the end consumer.
The initial journey of the company was marked by early-stage funding and international recognition. In 2016, CEO Johan Wikström achieved sixth place in the Global Student Entrepreneur Awards global finals, a significant achievement that honed his presentation skills. The company secured its first announced funding round of SEK 2.3 million in July 2016, followed by a larger SEK 3 million round in 2017. This later round included participation from institutional investors such as Almi Invest and Mid Sweden University, with the capital earmarked for further platform development and marketing ahead of a wider launch.
Keywords: customer loyalty management, e-commerce retention, loyalty analytics, SaaS, retail technology, customer engagement platform, personalized marketing, behavioral data analysis, social loyalty, gamification, white-label solutions, customer retention software, Appliedgroup Nordic, Applied Loyalty, Pinguin platform, Johan Wikström, e-retailer tools, customer data platform