Allay Lamp is an innovative startup that specializes in creating a unique lighting solution designed to alleviate discomfort for individuals sensitive to light. The company's flagship product, the Allay Lamp, emits a patented narrow band of green light that is soothing to the eyes and brain, making it particularly beneficial for people suffering from migraines or light sensitivity. This technology was discovered by a neuroscientist from Harvard Medical School and engineered by a former NASA scientist, ensuring a high level of precision and effectiveness.

Allay Lamp primarily serves individuals who experience migraines, light sensitivity, or general discomfort from standard lighting. This includes a broad demographic ranging from office workers and students to individuals with specific medical conditions. The market for Allay Lamp is within the health and wellness sector, particularly focusing on non-pharmaceutical interventions for pain and discomfort relief.

The business model of Allay Lamp is direct-to-consumer (DTC), meaning they sell their products directly to customers through their website, allaylamp.com. This approach allows them to maintain control over the customer experience and build a direct relationship with their users. The company generates revenue through the sale of their Allay Lamp, which is priced at $199.00 with occasional discounts and free shipping offers. Additionally, they offer a 40-day risk-free trial, where customers can return the lamp for a full refund if they are not satisfied, even covering the return shipping costs.

In summary, Allay Lamp is a health-focused startup providing a scientifically-backed lighting solution for individuals with light sensitivity and migraines. Their direct-to-consumer model and risk-free trial offer make it accessible and appealing to a wide range of customers.

Keywords: migraine relief, light sensitivity, green light therapy, health innovation, neuroscientist discovery, NASA engineering, direct-to-consumer, wellness product, risk-free trial, soothing light.