Alice's Table

Alice's Table provides nationwide virtual workshops centered on creative and culinary experiences, shipping curated kits directly to participants for live-streamed and on-demand events. The company serves a diverse client base, including individual consumers, private groups celebrating occasions like birthdays or bridal showers, and corporate clients seeking team-building and employee engagement activities. Its business model revolves around selling tickets for public workshops and programming private events, with themes ranging from floral arranging to creating gourmet charcuterie boards.

The company was founded in 2015 by Alice Rossiter (also known as Alice Lewis), who was inspired to create a flexible business opportunity for women after her time in the tech industry. Coming from a family of entrepreneurs and with a background in visual studies, consumer psychology, and art business, Rossiter launched the company to empower others to host their own flower arranging events. Initially, the business operated on an in-person model, providing a "business in a box" for 'Event Execs' to host local workshops. A significant milestone occurred in 2018 when Rossiter appeared on "Shark Tank," securing a $250,000 investment from Mark Cuban and Sara Blakely.

This investment fueled rapid expansion. A crucial pivot came in 2020 with the COVID-19 pandemic, prompting a shift to a purely digital model. Alice's Table began a collaboration with 1-800-Flowers.com and its subsidiary Harry & David, scaling its virtual workshops to a much broader audience. This successful partnership led to the company's acquisition by 1-800-FLOWERS.COM, Inc. on December 31, 2021, for $1.3 million. Alice Rossiter has remained with the company, serving as its President.

The core service involves a seamless experience where customers receive a kit with all necessary materials for a specific workshop. They then join a live, interactive class led by an expert host or access an on-demand session. This format allows participants to connect with friends, family, or colleagues while learning a new skill. The company continually introduces new seasonal themes, with approximately 10 unique public workshops offered monthly to keep the content fresh and engaging.

Keywords: virtual workshops, corporate events, team building activities, employee engagement, live streaming experiences, DIY kits, flower arranging classes, culinary workshops, charcuterie boards, online events, private parties, bridal showers, experiential marketing, direct-to-consumer, e-commerce, Shark Tank, 1-800-Flowers, Alice Rossiter, virtual event platform, creative workshops