Algo Paint

Algo Paint is a French company that has developed a distinct position in the competitive paint market by manufacturing and selling bio-sourced paints derived from algae. The company was formally established in 2015 by co-founders Lionel Bouillon and Olivier Lefeuvre, though the initial concept dates back to 2008 when Bouillon conceived the idea. This was followed by four years of dedicated research and development, in partnership with the Rennes School of Chemistry and the CEVA (Center for Study and Valorization of Algae), culminating in a patent filed in 2012.

The company's business model is centered on providing a sustainable alternative to traditional petrochemical-based paints. Algo Paint's products are composed of up to 98% bio-sourced materials, primarily utilizing a co-product from algae processed for the cosmetics industry, which would otherwise be waste. This approach emphasizes a short supply chain, with algae harvested and processed in Brittany, close to the company's production facility. The product lineup includes interior paints, exterior facade coatings, and furniture paints, available in various colors and matte or satin finishes. A key product feature is the extremely low level of volatile organic compounds (VOCs), emitting less than 1g/L, which is significantly lower than stringent air quality standards require. In 2020, the company expanded its sustainable material sourcing by launching an exterior paint that incorporates crushed scallop shells.

Algo Paint targets both individual consumers (B2C) and professionals (B2B), including major real estate developers like Nexity and Bouygues Immobilier who are seeking decarbonized solutions to meet environmental regulations. Initially distributed through large DIY retailers, the company has strategically shifted its focus to e-commerce to directly engage with end-users and expand its product offerings. This direct-to-consumer model has proven successful, contributing to profitability and double-digit growth. The company has a notable social commitment, employing 28 people with disabilities for packaging, dyeing, and order preparation through a partnership with a social and solidarity-based enterprise (ESAT). To fuel its growth, Algo Paint secured €3 million in funding in 2022 from investors including Amundi, EDF, and Mer Invest.

Keywords: bio-sourced paint, algae-based paint, sustainable materials, eco-friendly paint, low-VOC paint, circular economy, French manufacturing, sustainable construction, direct-to-consumer, social enterprise, green building materials, interior paint, exterior paint, natural paint, petrochemical alternative, short supply chain, corporate social responsibility, real estate decarbonization, home improvement, renovation