Bold is a startup that provides personalized, science-backed online workout programs designed to improve balance, build strength, and reduce pain, specifically targeting older adults. The company operates in the health and wellness market, focusing on reducing fall risk among seniors—a significant concern given that one in three adults over 65 falls each year. Bold's exercise programs are proven to reduce the incidence of falls by 46%, making them a valuable resource for aging populations.

Bold primarily serves older adults, particularly those over 65, who are looking to improve their physical health and reduce the risk of falls. The company partners with various health plans to offer these exercise programs at no cost to eligible participants, making it accessible to a broad audience. Users can check their eligibility on the Bold website and join thousands of other Americans who have benefited from these programs.

The business model of Bold revolves around partnerships with health insurance providers. By offering their services through these health plans, Bold ensures a steady stream of users while providing value to the insurers by potentially reducing healthcare costs associated with falls and related injuries. This model allows Bold to make money through agreements with these health plans, which likely pay Bold for each enrolled member or based on the outcomes achieved.

In summary, Bold is a health and wellness startup that offers personalized online exercise programs to older adults, aiming to improve their balance, strength, and overall well-being. The company operates in the senior health market and makes money through partnerships with health insurance providers.

Keywords: personalized workouts, senior health, fall prevention, online exercise, health plans, balance improvement, strength building, pain reduction, aging population, science-backed programs.