Adskom

Adskom is an advertising technology company operating in the programmatic ad space, primarily focused on the Southeast Asian market. It was founded in April 2013 by Italo Gani, who serves as the CEO, and Daniel Armanto, the former CTO. Gani is a digital business entrepreneur with prior experience as CEO of ad network Adstars and chairman of InboundID. Armanto brought significant technical expertise to the venture, having co-founded the Indonesian social network Koprol (which was acquired by Yahoo in 2010) and holding both a Bachelor's and Master's degree in Computer Science from Purdue University. Armanto transitioned to a technical advisor role in January 2017.

The company's business model centers on providing automated solutions for buying and selling digital advertising. Adskom's core offerings were designed to address inefficiencies in the digital ad market for both publishers and advertisers. For publishers, such as major media outlets like Kompas, KapanLagi, and Detik, Adskom provides a supply-side platform (SSP) called AXON. This platform automates the management of ad space, aggregating multiple ad networks and optimizing ad placement to increase revenue. For advertisers and ad-buyers, Adskom offers tools to reach their target audiences more effectively. This includes a data management platform (DMP) named VASA, which sorts and analyzes information to inform ad placement strategies, and an Agency Trading Desk product called ACTIO for real-time ad purchasing. The company serves a range of clients, from global agencies like WPP and Omnicom to major brands such as P&G, Unilever, and Bank Central Asia.

Adskom secured an initial seed funding round from Japan's Rebright Partners in the second quarter of 2013. This was followed by a larger seed round of S$1.06 million (US$850,000) in August 2014 from investors including Digital Garage, East Ventures, Beenos Plaza, and Skystar Capital. These funds were earmarked for the development of its data management platform and for expansion into markets like Singapore, Thailand, and Malaysia. By August 2014, the company was managing approximately 500 million ad impressions per month. Adskom later raised a Series A round in 2015 and expanded its operations to India in 2016 to capitalize on the booming e-commerce sector there. The company established offices in Indonesia, Singapore, and the USA to support its operations.

Keywords: programmatic advertising, adtech, supply-side platform, data management platform, digital advertising, Italo Gani, Daniel Armanto, Southeast Asia ad market, ad exchange, real-time bidding, publisher monetization, advertising automation, ad network aggregation, digital ad campaigns, Indonesian adtech, VASA DMP, AXON SSP, ACTIO trading desk, online ad optimization, ad impressions