ADOR

ADOR is an online retail platform that offers a wide range of women's clothing, including dresses, swimwear, and both petite and plus-sized options. The brand's identity focuses on chic, detailed designs that blend timeless elegance with modern comfort. The company operates as a shoppable digital magazine, curating fashion apparel and accessories from various fashion blogs. This allows users to share items, make purchases through the merchant's portal, and track when tagged items are on sale.

Originally founded as Lockerz in 2009 by Kathy Savitt, the company was a social commerce platform that provided an online community for consumers aged 13 to 30. It linked users through social commerce, entertainment, shopping, and content. After raising over $65 million from investors like Kleiner Perkins Caufield & Byers and Liberty Media, Lockerz transitioned into Ador. The company was later acquired by lightinthebox.com for an undisclosed amount.

The business model is centered on e-commerce, generating revenue through the direct sale of women's apparel to fashion-conscious consumers of all sizes. Key features include a diverse range of styles and inclusive sizing. Under CEO Mark Stabingas, Ador has an estimated 25 employees and generates $10.4M in revenue.

Keywords: online retail, women's clothing, fashion apparel, e-commerce, shoppable magazine, social commerce, contemporary designs, inclusive sizing, petite fashion, plus-size fashion, modern comfort, timeless elegance, clothing retail, fashion accessories, digital magazine, lightinthebox, Lockerz, Kathy Savitt, Mark Stabingas, online shopping