Admax Network

Admax Network was established in 2006 by brothers Paul and John Srivorakul. Paul Srivorakul, a UC Berkeley graduate, began his career at Ask.com before relocating to Thailand, where he identified significant opportunities in the digital space. This led to the creation of the Digital Marketing Solution (DMS) Group in 2005, which became the parent of Admax.

The company operated as an online advertising network focused on the burgeoning Southeast Asian market, with a presence in Singapore, Thailand, Indonesia, the Philippines, Malaysia, and Vietnam. Admax's core business was aggregating publisher inventory from a large network of websites and categorizing this inventory into content-based channels for advertisers. This model enabled advertisers to target specific audiences with scale, while allowing publishers to monetize unsold ad space. The business catered to both brand advertisers, such as Citibank and Sony, and direct response advertisers seeking high-end consumers.

Revenue was generated on a share model, where Admax would take a percentage of the ad revenue sold on behalf of its publisher partners. The company provided a full suite of services including ad serving, performance optimization, detailed reporting, billing, and payments. A key part of their value proposition was the Admax Inventory Certification, where every website was manually vetted to ensure a brand-safe environment for advertisers. By 2012, the network had grown to include over 4,600 websites, reaching more than 90 million unique monthly users. A significant achievement was securing exclusive sales partnerships with Facebook in Thailand, Indonesia, and the Philippines, as well as with MSN in Thailand.

In February 2012, Admax Network was acquired by Komli Media, a media technology company based in Mumbai, for an undisclosed amount in a cash-and-equity deal. The acquisition was a strategic move for Komli Media to solidify its presence and become a dominant player in the rapidly growing Southeast Asian digital advertising market. Post-acquisition, the Admax team and its operations were integrated into the Komli Media brand.

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