AcuityAds

AcuityAds Holdings Inc., operating as illumin, is a technology company specializing in advertising automation. Founded in 2009 by Tal Hayek, the company is headquartered in Toronto, Canada, with offices across North America and internationally. Tal Hayek, who serves as the CEO, co-founded the company and has been instrumental in its growth, including taking it public and leading the acquisition of the ad tech platform Visible Measures in 2017. He previously co-founded Net-Shepard and 777-FILM.

The company's flagship product is illumin, a journey advertising platform. This platform enables advertisers to plan, execute, and optimize their digital marketing campaigns across various channels, including connected TV, online video, display, and social media. It provides a consumer-centric approach, allowing marketers to map out and influence the entire customer journey from initial awareness to purchase and loyalty. The platform's core functionality is built around its Journey Canvas, which allows users to visualize and build advertising workflows without needing to write code. illumin serves a diverse client base, including advertising agencies and direct marketers across various industries like automotive, retail, and CPG. The business model is primarily based on charging a percentage of the advertising spend that is managed through its platform.

Keywords: advertising automation, journey advertising, programmatic advertising, ad tech, digital marketing, omnichannel campaigns, demand-side platform, consumer journey, marketing software, connected TV advertising