Activepieces is a startup that specializes in providing embedded integration solutions for software applications. The company operates in the software integration market, catering primarily to businesses that develop and sell software products. These clients range from small startups to large enterprises that need their applications to work seamlessly with other tools their customers use.

The core offering of Activepieces is an embedded web component that integrates directly into a client's application. This component includes a Software Development Kit (SDK) provided by Activepieces, which facilitates communication between the component and the application. By embedding this integration, clients can offer their customers a seamless experience where their product works effortlessly with other tools, without requiring any setup from the end-users.

The business model of Activepieces revolves around providing this integration service, which significantly reduces the engineering costs for their clients. Instead of having their own development teams build and maintain integrations, clients can rely on Activepieces to handle most of the work. This not only saves money but also speeds up the time to market for new integrations.

Activepieces makes money by charging its clients for the use of its integration services. This could be through a subscription model, where clients pay a recurring fee, or a usage-based model, where clients pay based on the number of integrations or the volume of data processed.

In summary, Activepieces offers a valuable service that enhances customer satisfaction by providing seamless, integrated experiences within software applications. This service also offers enhanced security by handling user authentication and API calls, ensuring that sensitive user information is protected.

Keywords: embedded integration, SDK, seamless experience, cost savings, software applications, integration service, customer satisfaction, enhanced security, API calls, software development.