Acorns is a financial technology company that aims to simplify and democratize investing for everyday people. The company primarily serves individuals who are new to investing or those who prefer a hands-off approach to managing their finances. Acorns operates in the personal finance and investment market, offering a suite of tools designed to help users grow their wealth over time.

The core service of Acorns is its micro-investing platform, which allows users to invest spare change from everyday purchases. For example, if you buy a coffee for $2.50, Acorns rounds up the purchase to $3.00 and invests the $0.50 difference. This makes investing accessible to those who might not have large sums of money to invest upfront. Additionally, Acorns offers various financial products, including retirement accounts, checking accounts, and educational content to help users make informed financial decisions.

Acorns generates revenue through a subscription-based model. Users pay a monthly fee that ranges from $1 to $5, depending on the level of service they choose. The company also earns money through partnerships with brands that offer cashback rewards to Acorns users when they shop with those brands. These rewards are automatically invested into the user's Acorns account.

The company has received significant backing from major investors, including NBCUniversal and Comcast Ventures, which adds credibility and resources to its operations. Acorns also collaborates with financial experts like Suze Orman to provide users with trusted advice and insights.

In summary, Acorns is designed to make investing easy and accessible for everyone, particularly those who may not have the time or expertise to manage their investments actively. By leveraging technology and expert advice, Acorns helps its clients grow their financial knowledge and personal wealth.

Keywords: micro-investing, spare change, personal finance, subscription model, financial education, retirement accounts, checking accounts, cashback rewards, financial technology, expert advice.