A de Agro

A de Agro is an agfintech company positioning itself as a key source for crop data and market intelligence within Brazil's agribusiness ecosystem. Founded in 2019 by Rafael Coelho, the company emerged from the restructuring of a previous venture, Agronow. Coelho, who comes from a family of rural producers, applied his background in finance and experience as a coffee trader at Louis Dreyfus and co-founder of the fintech Monkey Exchange to pivot the company's business model. He was joined by Heitor Martins, Tadeu Rocha, and Eric de Godoy, who were developing a project at MIT using satellite imagery for crop analysis.

The company's core business revolves around leveraging satellite imagery and proprietary artificial intelligence algorithms to provide data-driven solutions for the agricultural sector. Its primary clients include banks, rural credit companies, insurance firms, and other agents in the agribusiness value chain, such as Bayer, KPMG, BTG Pactual, and Banco Alfa. The business model is centered on offering subscription-based access to its data and analytics platforms, which assist clients in making informed decisions regarding credit analysis, risk management, and operational efficiency. One of its key products, Rural Uno, is a platform that assesses credit risk for entire portfolios, enabling mass credit evaluations based on customized parameters.

A de Agro provides detailed monitoring and productivity forecasts for crops like soy, corn, and sugarcane. A significant feature is its machine learning system that automates the process of mapping out farm plots, known as 'talhões', a task often done manually. The platform also integrates data from environmental agencies like Ibama to ensure socio-environmental compliance of farms. Recently, in June 2024, A de Agro announced a merger with Bart Digital, another agfintech, to form a new company called Sette. The company has successfully raised R$ 43 million through multiple funding rounds, with investors including SP Ventures, DXA Invest, Suno, BTG Pactual, and SVG Partners.

Keywords: agfintech, agricultural data, crop monitoring, market intelligence, satellite imagery analysis, agricultural credit, risk management, farm productivity, Rural Uno, Rafael Coelho, Sette, Brazil agribusiness, farm plot mapping, soy forecast, corn analysis, sugarcane monitoring, environmental compliance, agricultural technology, data science, machine learning in agriculture