58 Daojia Inc.
Superior offline services such as beauty, cleaning, moving and babysitting.
58 Daojia Inc., also known as 58 Home, operates as a comprehensive online marketplace for local services in China, functioning as a key component of the broader 58.com ecosystem. The company was established in 2014 by co-founders Jinbo Yao and Xiaohua Chen, who serves as the CEO. Chen's background includes extensive experience in the internet sector, with key management roles at 58.com. The business was launched to address a gap in the Chinese home services market by introducing standardization and a robust technological infrastructure to a fragmented industry.
The company's core business revolves around its digital platform, which connects urban consumers with a wide array of on-demand home and lifestyle services. This includes professional housekeeping, moving assistance, babysitting, beauty care, and home repairs. The platform caters primarily to urban residents in China seeking convenient and reliable solutions for their daily needs. A significant milestone was achieved in October 2015 when the company raised $300 million in a Series A funding round with participation from Alibaba, KKR, and Ping An Group, which valued the company at over $1 billion.
58 Daojia's business model is multifaceted, generating revenue primarily through commission fees on services completed through its platform. It also derives income from advertising and promotional services, offering service providers enhanced visibility through premium listings and featured placements. The platform employs sophisticated matching algorithms to pair user requests with qualified service professionals, ensures secure payment processing, and provides integrated customer support. The company invests in vetting its vast network of individual and small to medium-sized service providers through background checks and skill assessments to maintain service quality and user trust. The entire service delivery process, from booking to completion, is managed through its mobile application and website.
Keywords: home services, on-demand services, local services platform, O2O marketplace, China, housekeeping, moving services, babysitting, beauty services, home repair, Jinbo Yao, Xiaohua Chen, 58.com, online marketplace, service providers, commission-based model, digital platform, mobile application, urban consumers, vetted professionals
