4w MarketPlace
Leading advertising network of the Italian digital market.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
€2.0m Valuation: €8.8m | Early VC | ||
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (2 %) | (3 %) | (27 %) | (25 %) | (32 %) | (57 %) | (79 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 5 % | 3 % | 7 % | 2 % | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (2 %) | (4 %) | (3 %) | (9 %) | (29 %) | (169 %) | (196 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Established in 2009, 4w MarketPlace originated as a startup within the certified incubator Digital Magics. The company became a notable online advertising network in the Italian digital market, focusing on optimizing advertising space on desktops and mobile devices for publishers and advertisers.
In June 2023, 4w MarketPlace underwent a significant rebranding to become Stillabit, shifting its focus to the sustainability communication sector. This transformation included becoming a Benefit Corporation and was spurred by the acquisition of the startup NOW2030, which specializes in classifying and managing ESG-targeted inventory. Stillabit aims to be the primary Italian premium ESG ad-network. The company's business model is centered on providing a dedicated platform, NOW2030, that helps companies communicate their environmental, social, and governance (ESG) values and projects. The platform utilizes specialized algorithms and artificial intelligence to connect brands with audiences that have a high potential interest in sustainability topics, thereby enhancing brand reputation and the effectiveness of advertising campaigns.
A key milestone in the company's history was the 2015 merger with Dada's ProAdv/Simply, a deal valued at approximately €2.1 million, which strengthened its market presence in programmatic advertising. Following this merger, Roberto Barberis became the CEO. Over the years, the company expanded its network to over 12,000 publishers, offering a range of advertising formats. In July 2024, the 4W Marketplace business unit was acquired by Contents for approximately €2.3 million and is set to be integrated into a new AdHubPlatform, which will leverage AI to enhance content distribution.
Keywords: online advertising, ESG communication, digital marketing, ad network, sustainability advertising, programmatic advertising, publisher monetization, brand reputation, contextual advertising, advertising technology, ad inventory management, Benefit Corporation, NOW2030, environmental social governance, Italian ad market, digital media, content monetization, premium advertising