Plant-based and alternative meat options are no longer niche consumer trends. From €25.4M investment in Q1 2016, to €1.1B in Q1 2020, Alternative Protein is going mainstream. It even has celebrity backing, with Serena Williams, Jay-Z, Peter Jackson and Mindy Kaling listed as Impossible Foods' investors.

Made by

  • Laura Rodriguez
  • Yoram Wijngaarde
  • Ivan Draganov
  • Marco Faccio