ZuBlu

ZuBlu operates as an online travel platform with a specialized focus on the scuba diving and underwater adventure market. Founded in 2017 by Adam Broadbent and Matthew Oldfield, the company is headquartered in the United Kingdom with a presence in Hong Kong. Both founders are professional underwater photographers with extensive experience in Asia's dive scene, having previously worked for the underwater production company Scubazoo. Their journey combines decades of diving experience and a commitment to ocean conservation, which forms the core ethos of the company. Prior to co-founding ZuBlu, Broadbent also gained experience developing trading platforms for financial services companies, blending technology expertise with his passion for diving.

The company targets a niche segment of environmentally-conscious travelers seeking authentic and sustainable underwater experiences. Its business model centers on an online marketplace that allows users to search, compare, and book dive travel at eco-friendly resorts and on liveaboards. Revenue is generated through this booking platform, which features a curated portfolio of over 600 partners across 85 destinations, primarily focused on Asia and the Pacific. A key differentiator is its commitment to sustainability; ZuBlu donates a portion of its revenue to local conservation organizations and partners with initiatives like the UN's Green Fins program to promote environmentally responsible diving practices.

The ZuBlu platform features a powerful search tool that enables users to tailor their travel planning based on specific preferences such as marine life they wish to see, the best time to travel, and budget. This allows clients to discover destinations and operators that align with their interests. Each partner listing includes an 'at-a-glance' summary of its sustainable practices, empowering customers to make informed decisions. In April 2020, ZuBlu secured USD 1 million in a seed funding round led by Wavemaker Partners, with participation from Mana Impact, She1k, and other investors. This capital was raised to enhance the platform's technology, expand its portfolio of sustainable travel partners, and increase outreach to the global diving community.

Keywords: dive travel, scuba diving, sustainable tourism, ocean conservation, eco-friendly resorts, liveaboards, adventure travel, marine tourism, online travel agency, Asia-Pacific travel, underwater photography, conservation travel, eco-tourism, responsible travel, dive holiday booking, marine life encounters, Green Fins partner, niche travel, travel technology, ocean adventure