Zskuaixiao

Zskuaixiao, which translates to "Palm Top Fast Moving Consumer Goods," is a B2B e-commerce platform established in August 2014 by Guangzhou City Xiaolan Che Network Technology Co., Ltd. The company targets the fast-moving consumer goods (FMCG) sector, specifically focusing on providing a streamlined supply chain for small, independent "mom-and-pop" stores in second to fourth-tier cities in China.

The firm operates on a self-managed model, directly procuring products and establishing its own warehousing and distribution systems to ensure efficient delivery. This model addresses the challenge faced by smaller retail outlets that are often underserved by traditional distributors. By 2018, Zskuaixiao had expanded its services to over 50,000 stores across 15 cities in the Guangdong and Fujian provinces. The platform is structured into three distinct user ends: a store terminal for one-stop procurement and promotions, a sales terminal for field staff management and reporting, and a supplier management backend.

The company's strategic focus on a niche but substantial market segment attracted significant investor attention. It secured Series B funding, co-led by GLP and Meituan-Dianping's DragonBall Capital, and also received investment from Source Code Capital. This financial backing highlights the market's confidence in Zskuaixiao's operational model and its potential to disrupt the traditional FMCG distribution landscape. In a strategic move within the consolidating B2B e-commerce space, Zskuaixiao was acquired by Yijiupi, another major Chinese B2B platform, in February 2020.

Keywords: B2B e-commerce, FMCG supply chain, China retail, mom-and-pop stores, supply chain management, mobile commerce, procurement platform, logistics and distribution, retail technology, emerging cities, Guangzhou City Xiaolan Che Network Technology, DragonBall Capital, Source Code Capital, Yijiupi, fast-moving consumer goods, self-managed model, warehousing, distribution, B2B platform