Zoomph

Zoomph operates as a specialized analytics platform focused on the sports and entertainment industries, providing tools to measure sponsorship value and audience engagement. The company was co-founded by Ali Manouchehri, Amir Zonozi, and Nick Cronin. The concept for Zoomph originated from social media analysis projects the founders undertook while at MetroStar, a company led by Manouchehri. Initially, their work involved supporting government entities like the U.S. Department of State with social media monitoring during significant events. The pivot towards sports was somewhat unintentional, sparked by early collaborations with organizations like Monumental Sports, the Dallas Cowboys, and Madison Square Garden, which revealed a significant market need for partnership valuation. This led to a focused effort on the sports vertical around 2018-2019.

The company's primary clients are rights holders (teams, leagues, athletes), agencies, and brands involved in sports and entertainment sponsorships. Zoomph's business model is subscription-based, offering access to its Software-as-a-Service (SaaS) platform. Revenue is generated by providing these clients with near real-time analytics and ROI calculations for their sponsorship portfolios across various media channels. A significant milestone was the completion of a Series A funding round in June 2023, led by Jurassic Capital and including investors like Lalotte Ventures, which was aimed at accelerating product development and customer base expansion. In June 2023, Amir Zonozi, previously the Chief Strategy Officer, was appointed CEO, with Ali Manouchehri transitioning to the role of Chairperson.

The core of Zoomph's service is a comprehensive media measurement platform that analyzes brand exposure and audience behavior across social media, broadcast television (linear and OTT), and in-venue activations. Its technology uses AI-powered logo detection to quantify brand visibility and calculate media value from sponsorships seen during broadcasts. For social media, the platform tracks content performance, hashtag engagement, and audience sentiment, providing detailed demographic and psychographic insights into fan bases. This allows clients to understand who their audience is, what content resonates, and the direct value generated from specific sponsorships, such as a logo on a jersey or a branded social media post. The platform aims to consolidate data from disparate sources (TV, social, digital) into a single dashboard, providing a unified view of partnership performance and enabling clients to make data-informed decisions on marketing and sponsorship strategies.

Keywords: sponsorship analytics, sports marketing ROI, audience intelligence, media valuation, partnership measurement, broadcast analytics, social media analytics, logo detection, fan engagement, sports technology, entertainment analytics, sponsorship value, sports data, brand performance, rights holder analytics, esports valuation, digital asset valuation, consumer insights, sports business intelligence, partnership portfolio management, social listening