ZoneIn
The first digital health platform that is customized to the needs of each athlete.
| Date | Investors | Amount | Round |
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| N/A | €0.0 | round | |
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| Total Funding | 000k | ||
ZoneIn operates as a health technology firm specializing in performance nutrition, which was acquired by Teamworks in July 2024. The company was established in 2017 by co-founders Kush Mahan and Craig Friedman. The founders' journey began from their personal experiences as student-athletes, with Mahan's time as a professional squash player highlighting the significant impact of nutrition on performance and health. This firsthand knowledge of the service gaps in sports nutrition motivated them to create a solution accessible to athletes at all levels.
The business offers a B2B software-as-a-service (SaaS) platform designed for elite sports teams and performance organizations. Its client base grew to over 75 organizations, including collegiate and professional teams, before the acquisition. The business model is centered on providing a comprehensive nutrition solution that benefits athletes and their support staff, such as dietitians, chefs, and coaches. Before focusing entirely on the B2B market, ZoneIn explored a direct-to-consumer model with an annual subscription.
ZoneIn's core product is an integrated platform featuring a mobile application for athletes, a synchronized web application for dietitians, and an optional tablet interface for chefs to manage meal ordering. The system uses an AI engine and athlete-specific data—such as biometrics, sport, and training schedules—to generate personalized daily meal plans and hydration targets. This automation helps dietitians and performance staff to manage the nutritional needs of their athletes more efficiently. For athletes, the platform provides clear guidance on what and when to eat to optimize performance and recovery, sending notifications to ensure they stay on track. The acquisition by Teamworks aims to merge ZoneIn's technology, particularly its AI capabilities, into the Teamworks Nutrition product to create a unified and enhanced offering for the sports technology market.
Keywords: performance nutrition, sports technology, athlete wellness, meal planning software, dietitian tool, healthtech, sports nutrition, athletic performance, AI nutrition, personalized meal plans, hydration tracking, team nutrition management, chef meal ordering, sports SaaS, collegiate athletics, professional sports, athlete health, nutrition automation, Teamworks, Kush Mahan, Craig Friedman