Zirra

Zirra operated as a rating and analysis platform, leveraging artificial intelligence to deliver data-driven insights on private and public companies for the investment community. Founded in August 2014 by Moshit Yaffe (CEO) and Aner Ravon (CPO) in Tel Aviv, Israel, the company aimed to address the information gap for investors by automating data collection and analysis. Yaffe and Ravon developed the platform to provide a more structured and transparent view of investment opportunities.

The firm's core business was centered in the FinTech and Big Data sectors, serving clients such as venture capital firms, corporate investors, and private equity firms. Zirra's platform aggregated and processed information from a multitude of public data sources, including news articles, blogs, and social media, to generate proprietary ratings and metrics. This data was analyzed using machine learning and natural language processing to produce trading signals and company valuations. A key aspect of Zirra's service was the combination of AI-driven analysis with curation by human researchers to ensure the quality and accuracy of the final reports.

The company's product suite included on-demand company analysis reports and subscription-based services. Offerings ranged from 'Spotlight' reports available for individual purchase to more comprehensive 'Deep Reports' and monthly subscription packages for institutional clients. These reports provided insights into a company's estimated valuation, competitive landscape, potential time to exit, risk factors, and ratings on its team, product, and market momentum. The business model included a freemium tier, a pay-as-you-go option for individual reports, and monthly subscriptions for professional analysts and corporate clients seeking confidential and more in-depth data. In March 2017, the company reported having reached $50,000 in monthly recurring revenue.

Throughout its operation, Zirra raised a total of approximately $4.5 million in funding over several rounds from investors including AOL, Microsoft Accelerator, and Arc Ventures. The company launched a platform called CryptoRated in 2017 for analyzing ICOs and was selected by ELITE to showcase its AI-led solution at the Shenzhen Stock Exchange. Despite these milestones, the company ceased operations, with its status listed as 'Out of Business' as of December 2022.

Keywords: private company analysis, investment analysis platform, AI-driven insights, startup valuation, financial data services, alternative data analysis, FinTech, Big Data, Moshit Yaffe, Aner Ravon, competitive intelligence, risk assessment, market momentum, investment research, company rating, due diligence reports, venture capital tools, private equity data, Tel Aviv startup, natural language processing