Zipscene

Zipscene operated as a specialized marketing intelligence software provider, focusing exclusively on the restaurant industry. Founded in 2006 by Jaydev Karande and Sameer Mungur, the Cincinnati-based company aimed to make restaurant marketing more effective by leveraging data analytics. Sameer Mungur, who served as CEO, brought product management experience from Procter & Gamble, where he handled strategic partnerships and go-to-market strategies. This background was instrumental in shaping Zipscene's core offering.

The company developed a cloud-based digital marketing platform designed to analyze guest behavior and transaction data. By integrating information from various sources, such as point-of-sale (POS) transactions, the platform created detailed individual customer profiles. This enabled restaurant marketers to move beyond generic campaigns and deliver automated, highly targeted, and personalized messages to their customers at the most opportune moments, ultimately driving sales and enhancing customer relationships. The platform's main function was to help restaurants identify and market to their most valuable customers to maximize revenue.

Throughout its operation, Zipscene secured a total of $14.1 million in funding over three rounds, with its final Series A round on November 10, 2015, raising $5.31 million. Key institutional investors included CincyTech, Jump Capital, and Fifth Third Bancorp. The company was eventually acquired, and it is now considered a deadpooled entity.

Keywords: restaurant marketing, marketing intelligence, customer relationship marketing, CRM software, guest behavior analytics, data analytics platform, restaurant technology, personalized marketing, POS data integration, targeted messaging, digital marketing solution, customer profiles, marketing automation, restaurant CRM, Sameer Mungur, Jaydev Karande, Cincinnati startup, restaurant data