ZipFit Denim
Founded in 2011 ZipFit helps aims to simply clothes shopping through technology.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | $750k | Series A | |
| Total Funding | 000k | ||
ZipFit Denim operates as a specialized online retailer of designer apparel, focusing on solving the persistent challenge of finding perfectly fitting jeans. The company was founded in 2011 by Liz Kammel-Tilatti, Alexandria Batdorf, and Seth Pychewicz, establishing its headquarters in Chicago. The inspiration for the business emerged from CEO Liz Kammel-Tilatti's personal experiences and observations while pursuing her MBA at the University of Chicago Booth School of Business. Leveraging her background in economics and mathematics, she meticulously measured hundreds of jean styles to develop a proprietary fitting algorithm.
The business functions on a hybrid e-commerce and showroom model, initially targeting men who disliked the traditional jean shopping experience. The core of its service is an algorithm that matches a customer's specific body type and fit preferences with suitable jean brands and styles. This data-driven approach aims to simplify the often frustrating process of online and in-store jean shopping. For a more personalized experience, customers could also book fitting appointments with stylists at the company's Chicago location.
A key component of ZipFit Denim's value proposition was the inclusion of free custom alterations, acknowledging that even premium denim often requires adjustments for an ideal fit. The company operated by not holding a large inventory; instead, once a customer found a style they liked, ZipFit would order the specific color and size and perform the necessary tailoring. This model catered to individuals seeking a high-touch, customized service for purchasing designer jeans from brands like Paige and Hudson, with prices for men's jeans ranging from approximately $78 to $225. The company successfully raised $2.49 million over four funding rounds to support its operations.
Keywords: denim retailer, custom-fit jeans, online apparel, personal styling, e-commerce fashion, designer jeans, algorithmic fitting, Liz Kammel-Tilatti, Chicago startup, apparel technology, menswear, womenswear, custom tailoring, jean fitting service, fashion retail, MATH Venture Partners, M25, direct-to-consumer, premium denim, body measurement technology