ZIIBRA
At each stage of their journey.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
ZIIBRA, Inc. was established in November 2011 by co-founders Omri Mor and Justin Myers, and was based in Seattle, Washington. Initially, the company operated as an online marketplace for artists and creators. The platform's original mission was to empower artists to transform their creative endeavors into sustainable careers.
The business later evolved into a comprehensive e-commerce platform designed for small businesses. This iteration of the service provided clients with web hosting, secure payment processing, shipping logistics, marketing tools, and analytics reporting. The core of the business model was to help online retailers build loyalty among their customer base by delivering personalized engagement at scale. It aimed to provide tools for identifying potential customers, retaining existing ones, and understanding how to communicate with them effectively to drive sales. This was achieved by enabling retailers to track visitor behavior on their sites and send automated, targeted messages. Another key offering was a subscription-based model, allowing artists and businesses to generate recurring revenue by selling packages of exclusive goods and experiences to their most dedicated followers.
Founder and CEO Omri Mor earned a business administration degree from the University of Washington, where he was active in the Lavin Entrepreneurship Program. His prior experience includes co-founding the social media marketing firm Uptown Treehouse, LLC, and the gamification platform BadgeFarm.com. Co-founder Justin Myers, who served as Lead Developer, began his software development career at a young age and gained experience at companies like IBM and Compaq before moving into consumer-facing software. The team also included System Architect Mike Hoak, an entrepreneur and software engineer with a background in developing scalable, user-centric software solutions. The company secured a total of $568K in funding over three seed rounds, with investors including Techstars, Right Side Capital Management, and Boost VC. On May 31, 2016, ZIIBRA was acquired by Tagboard, a social media aggregation platform, with the goal of integrating ZIIBRA's e-commerce technology to facilitate social commerce.
Keywords: e-commerce platform, subscription marketplace, artist empowerment, recurring revenue, customer engagement, online retailers, small business tools, creative market, social commerce, marketing automation