Zigna
The online marketplace for Professional Content.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
$1.0m | Early VC | ||
| Total Funding | 000k | ||
Zigna, founded in Copenhagen in 2014 by Nicolai Afseus and Jesper Lundsgaard Hansen, operates as a comprehensive marketing platform tailored for the real estate industry. Initially conceived in a small basement, the company's first offering was professional photography services for Danish real estate agents. This foundational service aimed to simplify the process of creating high-quality visual content for property listings.
The company's business model is centered around providing a suite of marketing tools through a unified platform. Zigna connects real estate professionals with a network of vetted, local photographers to produce professional images and floor plans, with a promised next-day turnaround. Beyond photography, the platform has expanded its services to include the creation of customizable, MLS-integrated property websites, automated social media advertising campaigns on platforms like Facebook, and targeted email marketing. Revenue is generated from these services, with photography packages starting at an accessible price point. The company targets real estate agents and brokerages, offering them a streamlined workflow to manage their listing marketing from content creation to lead management.
Zigna's platform addresses the need for efficient and effective property marketing in a competitive digital landscape. Its services include high-dynamic-range (HDR) photography, virtual staging, 3D walkthroughs, and video production to enhance online listings. The platform’s key value proposition is its integration of multiple marketing functions, which eliminates the need for agents to juggle various complex tools and workflows. After establishing its presence in the Danish market, Zigna expanded its operations to the United States, opening an office in San Francisco to serve American real estate agents. In January 2024, Zigna was acquired by EFKT.
Keywords: real estate marketing, property photography, marketing automation, real estate technology, proptech, digital marketing for realtors, property listing websites, social media advertising for real estate, email marketing for real estate, virtual staging, 3D walkthroughs, content creation platform, real estate photographers, lead management, MLS integration, Zigna, Nicolai Afseus, Jesper Lundsgaard Hansen, EFKT