Zhuzhe

Beijing Zhuzhe Information Technology Co., Ltd., which operates under the brand "Zhuzhe", is a SaaS digital solutions service provider for the hotel industry in China. The company serves a range of clients, from large hotel chains and high-end hotel complexes to smaller regional chains and single-unit hotels. Its business model focuses on providing a comprehensive suite of cloud-based software products that help hotels with management, operations, and marketing.

The core of Zhuzhe's offering is its cloud Property Management System (PMS), which is complemented by a Central Reservation System (CRS) and a Member Management System (MMS). These systems are designed to handle everything from reservations and check-ins to managing multiple hotel branches from a central point. To help hotels increase direct bookings and reduce reliance on online travel agencies (OTAs), Zhuzhe provides a variety of internet marketing tools. These include integrations for booking through WeChat (both official accounts and mini-programs), creating hotel websites, and direct connections to OTAs to synchronize orders automatically. The company emphasizes that it provides open API interfaces, allowing for integration with third-party developers. More than 50,000 hotels use Zhuzhe's systems.

Zhuzhe is part of Tongcheng Travel's industry chain, which supports its mission to enhance efficiency and profitability for its hotel clients. The company was founded by a team from Peking University and positions itself as a pioneer in China's cloud-based hotel management system sector.

Keywords: hotel SaaS, property management system, hotel digital solutions, cloud PMS, central reservation system, hotel marketing tools, WeChat booking, OTA direct connection, hotel management software, hospitality technology, chain hotel management, single hotel solutions, member management system, mobile hotel operations, B/S architecture, hotel software developer, travel technology