Zhongjie Letao

Zhongjie Letao operates as an Online-to-Offline (O2O) e-commerce services company, primarily focused on penetrating China's third to sixth-tier and rural markets. The company has established a network of over 10,000 physical terminal stores, which serve as community hubs that integrate online shopping with offline services.

The business model combines the convenience of online browsing with the trust and service of a local physical store, enabling customers to experience products offline before purchasing online, or vice-versa. Zhongjie Letao is an official O2O partner for 33 major e-commerce companies, including Taobao, JD.com, Suning, and Amazon. This allows the platform to aggregate a wide variety of products. Beyond retail, the stores provide a suite of community services, including bill payments, education, and courier services, positioning themselves as comprehensive local service centers.

Revenue is generated through various channels, including a tiered membership system with VIP levels that offer rebates, direct sales, and potentially franchising fees from its thousands of allied convenience stores and partner shops. The company’s strategy involves offering low prices, super rebates, and special deals to attract and retain customers in developing markets. Zhongjie Letao also provides robust support for its franchisees, including standardized management, unified procurement, and customer service to ensure operational consistency.

Keywords: O2O e-commerce, rural e-commerce, community service platform, franchising, third-tier markets, online to offline, retail services, convenience stores, community shopping, local services, e-commerce partnership, supply chain, retail network, consumer services, membership system, rebates, local retail, China retail, market penetration, franchise management