Ziel Home Furnishing Technology
Multi-brand home, garden, and pet furnishings e-commerce.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | $137m | IPO | |
| Total Funding | 000k | ||
| CNY | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 50 % | (9 %) | 11 % | 34 % | 18 % | 23 % | 20 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 9 % | 9 % | 11 % | 8 % | 8 % | 8 % | 8 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 4 % | 5 % | 7 % | 4 % | 4 % | 5 % | 5 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | - | 1 % | 1 % | 1 % | - | - | - |
Source: Company filings or news article, Equity research estimates
Ziel Home Furnishing Technology Co., Ltd. is a global cross-border e-commerce company specializing in the research, design, and sales of own-brand household products. Formally established on January 8, 2010, by founder Chuan Song, the company operates primarily through online platforms. It has developed three core brands: SONGMICS for home furnishings, Vasagle for stylish furniture, and Feandrea for pet products. These brands are sold in over 70 countries and regions through major e-commerce channels like Amazon, eBay, and Wayfair, as well as the company's own online stores.
The company's business model is centered on a direct-to-consumer approach, leveraging a robust global supply chain and extensive warehousing to offer affordable and functional products. Ziel utilizes a fast-moving consumer goods (FMCG) strategy for its detachable, flat-panel furniture products. Revenue is generated from the sale of its diverse product portfolio, which includes furniture, home organization, garden supplies, and pet furniture. In 2023, the company reported global revenue of $861 million. The business serves a global customer base, with Europe and North America being its primary sales regions.
On June 21, 2023, Ziel Home Furnishing Technology Co., Ltd. was listed on the A-share GEM Board of the Shenzhen Stock Exchange (SZSE), raising approximately CNY 990 million (USD 137 million). The funds are allocated towards enhancing product R&D centers, expanding its extensive network of overseas warehouses in the US, Germany, and the UK, and upgrading its Zhengzhou headquarters. The company manages over 350,000 square meters of self-operated warehouses globally, enabling efficient logistics and delivery. The company has received numerous accolades, including being named a "National E-Commerce Demonstration Enterprise" by the Ministry of Commerce in China.
Keywords: home furnishings, e-commerce, cross-border retail, furniture, pet supplies, home organization, garden products, online retail, direct-to-consumer, SONGMICS, Vasagle, Feandrea, flat-pack furniture, supply chain management, global warehousing, household goods, lifestyle products, international trade, Shenzhen Stock Exchange, Chuan Song