Zhejiang Renzhichu Health Industry
Natural and additive-free traditional health food products.
Date | Investors | Amount | Round |
---|---|---|---|
investor | €0.0 | round | |
* | N/A | Series B | |
Total Funding | 000k |
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Zhejiang Renzhichu Health Industry Co., Ltd. is a Chinese health food company established on June 15, 2016, with Jin Bo as the legal representative. The company operates several brands, including its core brand "Laojinmofang" (老金磨方), which originated in 1912 and is built on the principle of "natural, additive-free" and "homology of medicine and food" food therapy concepts.
The company primarily focuses on the research, development, and sales of new Chinese-style healthy snacks and foods. Its product lines are extensive, featuring items such as the Oriental Chao Wan series, nutritional grain powders, healthy snacks, classic pastes, various teas, and羹藕 (lotus root starch) series. Popular products include black sesame balls, red bean and coix seed tea, black sesame paste, and various other functional teas and meal replacement snacks. These products are marketed as health-conscious options, often sweetened with alternatives like maltitol for consumers managing their weight.
The business model is centered on e-commerce, with a strong presence on major B2C platforms like Tmall and JD.com. The "Laojinmofang" brand has consistently been a top seller in its category on Tmall. The company targets a broad consumer base, including men and women of all ages seeking healthy food options. The company has received several accolades, including being recognized as a "Zhejiang Famous Brand" and has been ranked as a "most popular meal replacement brand" for multiple years.
Keywords: health food, traditional Chinese food, e-commerce, meal replacement, healthy snacks, natural ingredients, food therapy, dietary supplements, grain powder, herbal tea, sesame products, Laojinmofang, functional food, wellness products, Asian food, online retail, nutrition, Zhejiang, Jin Bo, Chinese brands