Zharta

Founded in 2021 by Diogo Pires, Pedro Granate, and Nuno Cortesão, Zharta is a fintech company headquartered in Lisbon, Portugal, that provides instant loans against Non-Fungible Tokens (NFTs). The founders identified a key challenge in the digital asset market: the illiquidity of NFTs. While NFTs represent significant value, owners have limited options to access liquidity without selling their assets. To address this, Zharta developed a platform that allows NFT holders to use their digital collectibles as collateral for immediate loans.

The company's business model is centered around its real-time lending platform, which utilizes machine learning for NFT appraisals. This technology allows for quick and automated valuation of NFTs, enabling the platform to offer instant loan terms to users. The loans are disbursed from dedicated lending pools, funded by liquidity providers who, in turn, earn a yield on their capital. Zharta generates revenue by taking a fee on the interest paid by the borrowers.

The primary clients for Zharta are DeFi users and NFT holders who require short-term liquidity but do not wish to sell their assets. The platform offers a streamlined process where users can connect their digital wallets, select the NFT they wish to use as collateral, and receive a loan offer in real-time. This service provides a financial tool for a nascent asset class, bridging the gap between the traditional lending market and the Web3 ecosystem.

Keywords: NFT lending, digital asset collateral, DeFi, fintech, machine learning, instant loans, liquidity pools, Web3, blockchain finance, crypto-backed loans