Zeus Scooters

Zeus Scooters is an Irish-owned shared micro-mobility operator targeting the global market with a differentiated vehicle offering. Founded in 2019 by Damian Young, a former banker with over 30 years of experience in financial services and technology, the company was established to address the growing demand for urban mobility solutions. Young, who previously held senior roles at Bank of Ireland, G4S, and the Silicon Valley software company Nomis Solutions, identified an opportunity in the expanding European micro-mobility sector.

The company's core product is a proprietary three-wheeled electric scooter, designed to be safer and more stable than the common two-wheeled models. This design choice has allowed Zeus to attract a broader user base, including older riders and first-time users, differentiating it in a competitive market. The business operates on a pay-per-ride model, where users locate, unlock, and pay for scooter rentals through a mobile application available for Android and iOS. It also offers daily and monthly passes with bundled minutes to encourage regular use. Revenue is generated from these customer fees, and the company has also secured funding through various rounds, including a €5 million investment in 2022 to fuel expansion.

Headquartered in Carlow, Ireland, Zeus launched its first service in Heidelberg, Germany, in June 2020 after finding it couldn't initially launch in Ireland due to legislative delays. This strategic move into the highly regulated German market served as a successful proving ground. Since then, the company has expanded aggressively, operating in over 60 locations across countries including Germany, the UK, Ireland, Italy, Sweden, Norway, and Malaysia. This growth has been supported by strategic acquisitions, including UK-based operator Zwings and Irish rival Zipp Mobility, consolidating its market position. Beyond scooters, Zeus is expanding its fleet to include e-bikes and e-mopeds and is rolling out innovative infrastructure like 'ZOLAR', a solar-powered docking and charging station.

Keywords: micro-mobility, electric scooter sharing, urban mobility, Damian Young, three-wheeled scooter, last-mile transport, Irish tech, shared mobility, scooter rental app, e-scooter, Zeus Scooters, Zipp Mobility acquisition, Zwings acquisition, sustainable transport, European mobility, solar charging, pay-per-ride, mobility as a service, smart city solutions, vehicle sharing