ZETA

ZETA Inc., formerly known as Scigineer Inc., is a publicly-traded company headquartered in Tokyo, Japan, that specializes in AI-driven digital marketing solutions. Founded in August 2005 as Scigineer Ltd., the company develops and sells the 'ZETA CX Series,' a suite of products designed to enhance customer experience (CX) on e-commerce platforms.

The company was founded by Noriyuki Yamazaki, who currently serves as the President and CEO. After graduating from Aoyama Gakuin University, Yamazaki gained experience as a network and server engineer at companies like ASCII and So-net before working on the data hotel at Livedoor Inc. He then founded a VoIP venture overseas before establishing the company that is now ZETA Inc. in June 2006. The company went public, listing on the Tokyo Stock Exchange Mothers market in December 2014, and transitioned to the Growth market in April 2022. In October 2024, following a merger with its subsidiaries, the company changed its name from Scigineer Inc. to ZETA INC.

ZETA's core business revolves around its 'ZETA CX Series,' which includes a range of solutions for e-commerce sites. These products include 'ZETA SEARCH,' an EC product and site search engine; 'ZETA AD,' a retail media advertising engine; 'ZETA VOICE,' a review and Q&A engine; and 'ZETA HASHTAG,' an engine that extracts relevant keywords for products. The company generates revenue by providing these solutions to a client base composed of major e-commerce companies, aiming to improve sales, conversion rates, and user engagement on their sites. The business model is a stock business, focusing on high-end clients with solutions developed entirely in-house.

Keywords: customer experience, e-commerce solutions, digital marketing, AI search engine, retail media, site search, customer reviews, hashtag engine, user engagement, conversion rate optimization, online retail, marketing technology, SaaS, personalization engine, recommendation engine, data analytics, Japanese market