Zerto

Zerto, a subsidiary of Hewlett Packard Enterprise (HPE), specializes in disaster recovery, ransomware resilience, and data mobility for virtualized and cloud-based environments. Founded in 2009 by brothers Ziv and Oded Kedem, the company was established to address the shortcomings of traditional business continuity solutions in the age of virtualization. The founders brought significant experience to the venture, having previously established Kashya, a data protection company acquired by EMC in 2006. This background in storage replication and disaster recovery provided a strong foundation for Zerto's development. Ziv Kedem's experience also includes serving as a research scientist for the Israeli Defense Forces' Intelligence Corps.

Zerto operates in the data protection and management market, serving enterprises, data center operators, and over 350 managed service providers. The company's business model is software-based, with revenue generated through perpetual, annual, or monthly usage-based pricing per virtual machine. In July 2021, Hewlett Packard Enterprise announced its acquisition of Zerto for $374 million, integrating it into its HPE GreenLake edge-to-cloud platform to expand its cloud data services. The acquisition aimed to accelerate HPE's transition to a cloud-native, software-defined data services business.

The company's core offering is the Zerto platform, which simplifies the protection, recovery, and mobility of applications and data across on-premises, hybrid, and multi-cloud infrastructures. A key technology is hypervisor-based replication, which moves data replication from the physical storage layer to the hypervisor, offering a more flexible and efficient solution for virtual environments. Its flagship product, Zerto Virtual Replication, launched in 2011, uses continuous data protection (CDP) to achieve recovery point objectives (RPOs) of seconds and recovery time objectives (RTOs) of minutes. This journal-based recovery system allows organizations to rewind to a specific point in time just before a disruption, such as a ransomware attack, minimizing data loss. Zerto's software-only solution supports various platforms, including VMware vSphere, Microsoft Hyper-V, AWS, Microsoft Azure, Google Cloud, and Oracle Cloud.

Keywords: disaster recovery, data protection, business continuity, ransomware resilience, cloud data management, data mobility, continuous data protection, hypervisor-based replication, virtualized infrastructure, multi-cloud, HPE GreenLake, Ziv Kedem, Oded Kedem, Zerto Virtual Replication, data recovery software, cloud backup, workload mobility, IT resilience, data replication