Zerone Microsystems

Zerone Microsystems Private Limited, incorporated on October 7, 2009, operates within the Indian financial technology sector, providing payment solutions tailored for merchants. The company was established by Dr. Jaijit Bhattacharya, Richard Rekhy, and S. Bhattacharya. Dr. Bhattacharya, the current CEO, has a background in leveraging technology for societal change and has authored several books on e-governance. His expertise shapes the company's focus on empowering merchants with accessible digital tools.

The firm primarily targets small and medium-sized enterprises (SMEs), including brick-and-mortar retailers and street vendors, who may lack the resources for traditional point-of-sale (POS) hardware. Its core business revolves around a SoftPOS solution that transforms a standard smartphone into a payment acceptance device. Revenue is generated through this merchant-focused technology platform, which facilitates a high volume of transactions. The company has secured $2.29 million in funding across three rounds, with its latest seed round in January 2021 raising $1.3 million, backed by investors like the Indian Angel Network.

Zerone Microsystems' flagship product, marketed under the brands CardSe and Bharat ZupPOS, is an application that enables businesses to accept a wide array of payments directly on their phones. It supports payments from credit cards, debit cards, and various UPI-based apps through methods like 'Tap and Pay' (NFC), 'Scan and Pay' using the phone's camera, and QR codes. This eliminates the need for a physical card-swiping machine, significantly lowering the barrier to entry for digital payment acceptance. A key feature is the ability for merchants to access credit based on their transaction history, with the system acting as a loan aggregator. The company also offers its technology as a white-label solution through an SDK for other startups to integrate payment acceptance into their own applications.

Keywords: payment gateway, SoftPOS, fintech, merchant payments, mobile POS, digital payments India, SME financial services, UPI payments, card acceptance, payment processing, tap-to-pay, QR code payments, merchant tech, ZUP POS, CardSe, Bharat ZupPOS, payment solutions, Jaijit Bhattacharya, merchant lending, payment terminal app